(SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
It is important for any business to have good SEO because it can boost your website’s traffic and leads. You want your content to be found by people who are searching for you, so you need to find ways to rank high in search engines.
There are many different types of SEO techniques, which are categorized according to their focus area.
Broadly speaking, there are three main types of SEO techniques: On-page optimization, off-page optimization and technical SEO.
1. On-page optimization-
The first step in on-page optimization is to make sure that your website is structured in a way that allows search engines to crawl it effectively. By structuring your site in this way, you will be able to get the most out of your SEO efforts.
The next step is to make sure that you are using the right keywords in the appropriate places on your site. This will help search engines find and index your content more easily, which will lead to better rankings.
It includes adding relevant Meta descriptions, titles, and H1 tags to your site. The goal of on-page optimization is to make sure that your website has all the necessary elements for ranking well in search engine result pages (SERPs).
Off-page optimization is the process of improving the rank of a website in search engine results pages (SERPs) by means other than altering the on-page content.
It is also called “off-site” or “offline” optimization. The purpose of off-page optimization is to increase the number of visitors to a site by improving its ranking in search engine results pages.
Off-page SEO can be done through social media, blogging, article marketing, link building, and video marketing.
3. Technical SEO
Technical SEO is the process of optimizing a website for search engines.
The technical SEO covers all the steps that are necessary to ensure that a website is well indexed by search engine crawlers, has high-quality content, and is mobile-friendly.
Technical SEO includes things like:
– making sure your site loads quickly
– having high-quality content
– making your site mobile friendly.
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