SEO is a very important part of modern business. It is the process of getting a web page to rank higher in search engine results pages.

Optimizing for search engines can be done through on-page and off-page optimization. On-page SEO includes things like improving title tags, meta descriptions, and headers. Off-page SEO includes things like link building and social media marketing.

SEO is an essential skill for any business because it is the cheapest way to drive traffic to your website or blog from organic sources.


Search Engine Marketing is a process that uses strategies to improve the listing of a website on search engines.

Search engine marketing is one of the most important tools in the modern marketer’s arsenal because it enables them to tap into huge volumes of traffic with relatively little effort and investment.

SEM includes search engine optimization and advertising, both subjecting sites to scrutiny by the algorithms used by major search engines, namely Google, Bing, Yahoo, Baidu and Yandex.


Social media marketing(SMM) is the process of developing a marketing campaign that uses social media platforms to promote products or services.

It is not just about posting ads on your own Instagram account twice a day. Successful social media marketing campaigns need to be carefully crafted and executed. They need to be specific and targeted in order to reach the right audience for your product.

Social media marketing can be used for many different purposes, including customer service, promoting new products or services, branding, advertising and generating sales leads.